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Real Estate Operations & Marketing

Your listings deserve
a sharper edge.

Cerulean Edge handles the systems, marketing, and client experience behind your real estate business — so your clients remember the experience long after closing.

Done for you —
no learning curve
🌐
English, Spanish, French,
Portuguese
🔑
From first showing
to post-close
Scroll
The Problem

Most agents are running their business manually.

You got into real estate to work with people — not to manage databases, design flyers, and chase down follow-ups. We fix that.

🗂️
CRM chaos
Contacts scattered, tags missing, follow-ups slipping through the cracks every week.
📎
Generic listing links
Sending buyers to MLS pages instead of a polished, branded experience that actually captures leads.
⏱️
Hours lost to admin
Flyers, mailers, email templates, open house materials — hours every week that should be spent closing.
Weekly Activity · 124 Maple Ridge
847
Page views this week ↑ 124
Showing Requests
63
↑ 31 from open house
What We Do

Four services. Every stage, covered.

From first listing to post-close — delivered as a done-for-you retainer, or individually as needed.

01
🗂️
CRM Management
Database cleanup, contact tagging, pipeline hygiene, and follow-up automations — built once, running always.
02
📱
Listing Pages
Every listing gets a branded mobile page — gallery, mortgage calculator, lead capture. Buyers arrive informed. You get notified instantly.
03
🏡
Client Portals
Buyer transaction portals, seller listing dashboards, and post-close Home Base pages — your clients always know where they stand, without texting you to ask.
04
🌐
Multilingual Marketing
Personalized email sequences, listing collateral, and open house materials — written in your client's language. English, Spanish, French, and Portuguese, in your voice.
Product Spotlight

Three products agents love to show off.

Built to make your clients feel taken care of — and make you look like the most organized agent in the room.

⭐ Just Listed · Tap to explore
124 Maple Ridge Dr
$689,000 · Riverside, CA
4
Beds
3
Baths
2,340
Sq Ft
Home
Down Payment · 20%
Est. $3,618/mo
📬 Request a Showing
Listing Pages

Capture leads in the moment.

1
Branded mobile page per listing
Photo gallery, property details, neighborhood stats, mortgage calculator, and lead capture — all in one beautiful page.
2
Buyers arrive in the moment, ready to act
Scan from the yard sign while standing in the driveway. No typing URLs. Instant, frictionless access to everything about the home.
3
Real lead capture with instant notification
Every showing request emails you instantly — name, phone, email, and stated intent. No more lost walk-bys.
4
Installs like an app — no App Store needed
Buyers tap "Add to Home Screen" and it lives on their phone like a native app. Built with PWA technology.
🏡 Buyer Portal
Welcome,
Rodriguez Family
You're under contract. Here's everything for a smooth close.
Home
124 Maple Ridge Dr
Riverside, CA · $689,000
🗓 Target Close: Mar 28
Progress45% Complete
Offer Accepted
Feb 28 · $689,000
Done
Escrow Opened
Mar 1 · EMD deposited
Done
!
Home Inspection
Mar 7 · Today, 9:00 AM
Active
4
Appraisal
Mar 10–14
Soon
🔑
Close of Escrow
Mar 28 · 21 days away
Upcoming
Buyer Portal

The experience buyers remember.

1
Live transaction timeline
Every stage of the deal visualized — offer, escrow, inspection, appraisal, close.
2
Interactive action checklist
Tappable to-dos with due dates and urgency callouts. Buyers check items off as they go. Nothing gets missed.
3
Key dates & deadlines front and center
Inspection contingency, loan approval, wire deadline, final walkthrough — all surfaced with urgency color-coding.
4
One-tap agent contact, always visible
Call, text, or email directly from the portal. Buyers feel supported — and agents field fewer anxious calls.
🏷️ Seller Portal
Your Listing,
Live Right Now
124 Maple Ridge Dr · Day 12 on market
847
Page Views
↑ 124 this week
63
Showings
↑ 8 this week
12
Days Listed
Avg. 28 in area
4
Saved
↑ 2 this week
Upcoming Showings
Today · Johnson Family
2:00 PM
Tomorrow · Pre-approved buyer
10:30 AM
Latest Activity
Offer Received
$672,000
NEW
Seller Portal

Your sellers stay in the loop.

1
Live listing activity dashboard
Page views, showing counts, saves, and days on market — updated in real time.
2
Upcoming showings at a glance
Sellers see who's coming and when — no more "has anyone looked at it?" texts to the agent.
3
Offer notifications, instantly
When an offer comes in, sellers see it surfaced right in their portal — price, status, and next steps.
4
Builds trust without extra calls
The portal does the weekly update call for you. Sellers feel informed, agents spend less time managing anxiety.
Included in Full Suite

Relationships that outlast the closing.

Most agents disappear after keys are handed over. Home Base changes that.

Introducing Home Base
The post-close portal your clients actually keep.

A personalized page delivered within 24 hours of closing — with their move-in checklist, your curated local service recommendations, key home details, and a gentle referral ask.

✦ Available à la carte or included in retainer
Move-in checklist
Change locks, forward mail, set up utilities — all in one branded page.
📍
Your curated local recommendations
Pre-populate your go-to plumber, electrician, landscaper, and cleaner.
🏠
Your home's story
Purchase price, close date, key features — a keepsake card clients screenshot and save.
🤝
Soft referral ask, built in
A shareable link and pre-written message. The easiest referral your clients will ever send.
Pricing

Pay per transaction.
Retainer when you're ready.

Start with a single listing or transaction. No commitment, no monthly fee. Add a retainer when it makes sense for your volume.

🗂️
CRM Setup & Cleanup
Database audit, contact tagging, pipeline structure, and 10 email templates. Done once, running always.
$400–$650
one-time
+ $150 quarterly refresh available
Get Started
📱
Listing Page
Branded mobile page with gallery, mortgage calculator, lead capture, and instant agent notification.
$175–$250
per listing
Multilingual add-on +$75
Get Started
🏡
Buyer Portal
Live transaction timeline, action checklist, key dates, and one-tap agent contact — delivered at contract.
$250–$350
per transaction
Includes PIN-protected access
Get Started
🏷️
Seller Portal
Live views, showing schedule, and offer notifications — so your sellers stop texting you to ask.
$200–$300
per listing
Includes PIN-protected access
Get Started
🏠
Home Base
Post-close welcome portal with move-in checklist, local recommendations, home story, and referral ask.
$150–$200
per closing
Buyer & renter versions available
Get Started
🌐
Multilingual Marketing
Listing description, one email sequence, and one flyer set — translated and written in your voice.
$300–$500
per listing package
Spanish, French, or Portuguese
Get Started
Listing Bundle
Everything your seller sees.
Listing Page + Seller Portal. One price, one listing — your seller has a branded page and a live dashboard from day one.
Branded listing page
Seller portal with live activity
Lead capture & instant notifications
$399
Save up to $151
Get Started
When à la carte adds up
Lock in everything.
One monthly fee.

For agents doing consistent volume — typically 2+ transactions per month — the retainer pays for itself and removes the per-transaction mental math.

Starting at
$799/mo
Full Suite from $1,800/mo · No long-term contract
Let's Talk Retainer →
What's included
CRM management
Monthly hygiene, tagging, and follow-up automations
All listing & transaction products
Listing pages, buyer portals, seller portals, Home Base
Multilingual marketing
Every listing in every language your clients speak
Priority turnaround
Retainer clients always move to the front of the queue
How It Works

From call to running in one week.

1
Discovery Call
30 minutes. We map what's breaking down and what you actually need.
2
Custom Proposal
Tailored scope and pricing sent within 24 hours. No guessing.
3
Onboarding Week
CRM access, brand assets, intros. We learn your business from day one.
4
Ongoing Partnership
Weekly check-ins, monthly reporting. You close deals — we run the machine.
Ready when you are

Let's give your listings
a sharper edge.

Free 30-minute call. No commitment. Just an honest conversation about what would actually help your team.

or send a message below
✉️ hello@ceruleanedge.co 📞 (551) 369-8818